MindBody • San Luis Obispo, CA
Collaborate cross - functionally with company executives, product management, sales, support, and marketing teams on GTM priorities, strategy, and execution.
72,382
Director of Product Marketing jobs
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- Edifecs • Bellevue, WAThe Senior Director, Product Marketing is responsible for creating sales ennoblement tools/collateral and messaging for current and future products, and requires working closely with customers, partners, product management, engineering and sales.
- Classified Ventures • Chicago, ILLead the development of go-to-market plans - including market and competitive analysis, strategy, customer segmentation, product positioning, naming conventions, value propositions, and lifecycle marketing programs.
- VMware • Palo Alto, CAPrefers cross-functional team management, influence without authority. You and your team are at the center of the organization constantly interacting with sales, marketing, product, partners and other business units.
- CA Technologies • Boulder, COSr. Director, Product Marketing is responsible for directing a product marketing team that sets the marketing thought leadership strategy and messaging and executes go-to-market plans to ensure the success of one or more product lines in the Mainframe Business Unit.
- Apttus • San Mateo, CAWork collaboratively with marketing, analyst relations, product management, partner enablement, and sales engineering to develop & manage product launches and roll-out activities.
- NicePak Products • Orangeburg, NYThe Director Product Marketing leads a team which oversees the product development process including: Identification of unmet customer's needs, developing products and solutions which address those needs, developing product and portfolio strategies aligned with PDI's strategic imperatives, and supporting the sales organization to ensure attainment of forecasted revenues & margins.
- Symetra Financial • Bellevue, WAAnalyze market research and competitive environment to propose new product development or positioning ideas.(approx 35% of time)
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Knodes • Boston, MADesign and own overall Knode product marketing strategy and manage day-to-day implementation of programs. Manage website calls-to-action and site marketing to drive new visits and registered users. Lead customer acquisition and brand building, including SEO strategy. -
Quick Apply $130K - $200KConfidential Company • Boston, MABe responsible for the product marketing and content teams who develop go-to-market and content strategies; this role ensures the success of products within the portfolio by providing coaching and direction for direct reports so that they can operate effectively and succeed by utilizing and complying with the organization's go-to-market processes. - Groupon • Chicago, IL and 1 other locationTest into and execute the optimal media mix to drive maximum impact at each point in the product's life cycle, driving demand starting from awareness to trial, and ultimately to loyalty.
- Waters • Milford, MADevelop, align and prioritize Waters portfolio road map in support of the goal to deliver complete, differentiated solutions.
- Smartling • New York, NYAssess the market landscape, provide market analysis, identify target markets, define ideal customer profiles and buyer personas, and conduct competitive analysis for product differentiation and positioning.
- Semtech • San Jose, CAEstablish product roadmap and key product requirements to increase market share and adoption of Semtech products.
- Allergan • Irvine, CAResponsible for developing / evolving the professional positioning, marketing strategy, and marketing plan.
- Dataium • New York, NYThe Economics & Country Risk group of Markit is seeking a new team member to lead development of financial markets products. In the short term, this requires creation and commercialization of a new buy-side information product.
- Facebook • Menlo Park, CADefine the strategy, roadmap and success metrics for all Oculus products and experiences, ensuring product market fit and long-term lifecycle management.
- MaxLinear • Carlsbad, CAPreparing Marketing Requirements Documents (MRDs), Technical Requirements Documents (TRDs), Competition and Return-on-Investment (ROI) analysis for all new and updated product releases
- Bloomin Brands • Tampa, FLDevelop strategies to evolve and improve core menu, delivering against consumer, brand, financial, and operational objectives
- Splash • New York, NYDevelop and execute go-to-market plans for new products, features and services, including positioning, packaging, distribution, promotion, and differentiation
- LogMeIn • Boston, MADrive the content strategy to elevate brand awareness and support global customer acquisition, upsell/cross-sell and retention initiatives.
- Quick Apply Confidential Company • Fort Wayne, INThe Executive Director of Marketing leads the Product, Trade and Consumer marketing teams to develop and execute a compelling marketing vision across the Company.
- VTS • New York, NYIdentify industry, market and customer needs and opportunities, ensuring clear and differentiated positions for all VTS solutions.
- Everfi • Washington, DCCreate and refine a messaging platform that offers unique positioning in response to buyer type and sales stage that also differentiate EVERFI from competitive solutions.
- HGST • Milpitas, CAResponsible developing and executing global product marketing strategies and go-to-market programs for all WD branded products.
